There’s no doubt that Facebook is one of the most popular websites in existence. However, you might be surprised to see just how popular it is. TechCrunch reports that Facebook welcomes 2 billion visitors per month. Considering that, it isn’t surprising that business owners are using Facebook to promote their companies. With that in mind, here’s how to learn what your Facebook page says about your business.
Make Sure You Have Reviews
Reviews are a reliable indicator of how a business is performing. Imagine that you need to have your automobile fixed, so you visit a search engine to find nearby body shops. Chances are, you’re going to favor businesses with large numbers of positive reviews. Seeing companies without any reviews doesn’t instill trust in the average consumer. It’s human nature for people to make these split-second judgments. Your company’s potential customers are making those same judgments. Research gathered from Statista found that 49 percent of those surveyed use Facebook to read local business reviews.
Businesses without Facebook reviews often appear suspicious to visitors. Certain companies avoid working to obtain reviews, fearing the negative feedback that they might receive. It’s recommended that you get reviews in organic ways like asking your family, extended family, friends, employees, and work your way up until people start leaving reviews without your guidance. If you receive a negative review, it’s understandable to feel angry or misrepresented. It’s wise to respond professionally to reviews whether they’re positive or negative. Research has found that after companies began responding to feedback they received 12 percent more reviews.
Inc recommends that companies post to Facebook at least once per day. In some instances, there’s nothing wrong with posting more than once daily. However, make sure that what you’re posting will engage your audience. If you post too much each day, it’s likely to turn customers away.
Not posting regularly is much costlier than you might think. Considering the massive number of Facebook pages in existence, some monitoring is required. If you’re not regularly creating Facebook posts, its automated system might assume that your page has been abandoned. If that happens, Facebook often pulls the page from public view until a new post is made. In turn, your business’s online representation disappears.
If you’re not creating Facebook posts on a regular basis, it makes you appear not to be dedicated to your business, which is the last thing you want people to assume. Without any reason to keep reading your Facebook page, most customers will go elsewhere. If you’re wondering what types of posts to create, don’t neglect the importance of video content. Data has found that Facebook users watch more than 100 million hours of video content each day.
Create Posts Around Industry News
People don’t always visit Facebook pages to make purchasing decisions. In certain cases, users only want to find out more about your business. Considering that, it’s wise to have a mix of sales-based and informational posts. If you’re looking for ideas, think about posting news focused around your industry. A simple online search of terms based on your sector should bring up many reputable news sources. Without doing this, you risk the likelihood of appearing uninformed. Staying informed is important to focus on, as your customers are going to have occasional questions about your company and industry. With that in mind, posting this type of news ensures that you’re well-equipped to answer them.
In closing, it’s understandable to wonder how your Facebook page represents your company. If you want to improve your company’s Facebook page, it’s important to focus on several factors. Obtaining reviews and regularly creating posts will help increase Facebook user engagement.
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