Curb appeal, staging, and cleanliness can’t lure buyers to a home without marketing. Since an online home listing is part of any marketing strategy, it’s imperative yours is enticing and has plenty of exposure. These ideas will help you gain traction in online real estate sites and get your property noticed.
Add Video Tours
For a personal touch, incorporate a video tour into the listing. A video tour films every inch of the house while highlighting details not found in regular photos. The sticking point is video quality. A phone camera is less expensive than a video camera. Nevertheless, a video camera has better clarity than a phone camera. In addition to video quality, lighting in the home and video narration are equally important. You can go with subtle background music, step-by-step narrations of different areas, or voice-over narrations after the fact.
Spice Up the Listing
Leave nothing to chance on an online listing. Add special touches to make it search-engine friendly. Keyword-rich words related to selling, buying, and real estate increase visibility to buyers searching for those words in search engines. If possible, customize the URL for personality and better click-through rate. Be sure the area your property is in is clearly visible and searchable.
Promote Listings on a Responsive Website
Mobile websites outpace laptops and desktops as the primary source of web browsing. A responsive website reaches all browsers while looking great on any screen. Companies should revamp their web design by investing in a responsive site and placing the listing on the homepage. However, a customized, mobile-friendly landing page for a home listing or a separate mobile website to complement the company website is acceptable. Get links with related websites like lenders, VA loans, or other mortgage sites to partner and find interested buyers. When you’re connected, you’ll find more interest and greater influence.
Expand to MLS and Real Estate Aggregators
Alternatively titled real estate aggregator sites like Trulia, Zillow, Movato, Homes.com, and Realtor.com gather listings from every real estate website on one page. Plenty of buyers visit these sites first before branching off to an agent or company website. The downside is paying a fee or purchasing a pro account to tap into those buyers. A workaround is listing on local MLS sites. A trusted alternative, buyers rely on MLS sites to search homes categorized by city and state. Meanwhile, realtors rely on MLS sites to reach buyers on this site and aggregator sites.
Utilize Social Media
Promote home listings on social media accounts. Facebook, Twitter, Instagram, YouTube, Vimeo, LinkedIn, Google +, Pinterest, and niche social sites provide massive exposure with a built-in customer base. Simply post the listing once with open house dates and contact information. Let the users do the rest. Don’t overdo it.
Regardless of how long the listing appeared online, these suggestions prove sellers and agents can do more to spruce up the listing and reach out to more potential buyers. Take this advice to heart and watch the interest in your property grow.