Whether you’re new to the idea of being a business owner or you’ve been your own boss for a while, there’s always a reason to look into creating a new business. Of course, anyone who’s been in business for any length of time can tell you that running your own successful business takes time, effort, and money, and a lot of all of them. It can often seem like a huge uphill battle before you reach the point where success seems to be more natural and less of a struggle. There are plenty of challenges that you’ll face as a business owner. One of the things you can do to reduce the challenges you experience, or at least to make facing them a little easier, is to choose to create a business that plays to your strengths. So what are some business ideas that allow you to do that?


Is there an aspect of business that you’re rock solid on? If you’re especially knowledgeable about any given aspect of business, enough so that you could be considered a problem solver, you might have a good business idea on your hands. Every business has some sort of problem, whether it’s with sales, HR, leadership, marketing, branding, or something else entirely. If it’s not a problem, exactly, there’s going to at least be room for improvement somewhere. Once you know what aspect of business you think you can make your own business out of, find those clients that you think you can help. Reach out to them and explain how you can solve their problems or take things to the next level.

Subscription Boxes

If there’s something that you’re especially passionate and knowledgeable about, you might consider creating a subscription box business. Subscription boxes are boxes that are sent out to subscribers on a regular basis and contain items that are specific to that business’s niche. There are a variety of subscription box types that are incredibly successful, so you can theme yours around your interests. Beyond the theme for your boxes, make sure the items that you include are going to be things your subscribers will want to have. Really make sure you nail the customer service aspect of this business too. Remember, satisfied subscribers are loyal subscribers.


While the necessity of a college degree seems to become increasingly debatable in terms of how important or necessary it is in order to find success in life, earning a high school diploma or GED is far less so. Some people need a little extra help when it comes to getting the grades they need in order to do well in school. Because of the overall importance of education, you can turn your expertise in a scholastic subject into a business as a tutor. Math, science, and English are all popular tutoring subjects, though you can find people who need tutors for a variety of other subjects too. There’s demand for SAT and ACT tutors as well for those who want to improve their chances of doing well on those tests. You might even consider becoming an English tutor for those learning English as a second language. You might need to be prepared to make some extra effort though. Because of the global nature of that particular tutoring job, you may find yourself working during some odd hours and may need to find somewhere a bit more professional than your kitchen table to work.


Virtually any skill can be turned into a freelancing opportunity, which can make it the perfect business strategy for playing to your strengths. At the outset, freelancing might seem like virtually the same thing as consulting, but if you look a little closer you’ll find that they’re actually different. As a consultant, your job is to help businesses solve problems. As a freelancer, you do more of the actual work. Freelancing is more similar to being an employee than it is to being a consultant. As a freelancer, however, you aren’t in a long-term commitment to an employer and have a different payment rate than you would as an employee. Freelancers are sometimes referred to as independent contractors. This gives you the freedom to work for multiple employers at the same time, to set your own workload, and to choose the jobs you want to take. Just make sure that you keep track of your tax obligations. Because freelancers are self-employed, they pay self-employment and income taxes.

Hobby Business

Most people have at least one hobby that they enjoy doing. Take a minute and make a list of yours. Do you see anything that you could turn into a business? Craft hobbies are a perfect example. There are a ton of people who have created successful Etsy shops that allow them to sell their crafts. Others have found success in creating their own photography business. Have a musical hobby? If you’re a musician you can easily turn your hobby into a music lesson business. Depending on the cottage food laws in your state, you might be able to turn your baking hobby into a home-based business. You can also monetize your hobby by creating online courses. Whatever you choose, make sure you’re familiar with the relevant laws and regulations that govern your chosen hobby business. Don’t forget to market yourself too! Leverage word of mouth, social media, and other digital marketing strategies to draw attention to your business. Consider making a website for your business to make it easier for customers to find you.


Is there a topic you could talk about for ages? If so, you might want to consider starting your own podcast. There are a few things you’ll need in order to get started. First, there’s the equipment. At a minimum, you’ll need a decent microphone and a platform to post your podcast to. Beyond that, it can be a lot easier to create a successful podcast if you have a partner you’re co-hosting with. If you really want to be successful, you’ll also need to make your topic specific enough that it appeals to a specific group of people, but not so specific that you can’t talk about it for over a hundred episodes. It can be a fine line to toe. On that subject, do yourself a favor when you choose your podcast’s name and pick something that is a bit more broad than your chosen topic. That way if you want to expand on your topic down the line it’s more likely to still fit in with the name of your podcast.

Far too many people found their lives upended as a result of the coronavirus pandemic. Employees and business owners alike found their source of income reduced, if not entirely ruined. Starting up a new business has been the answer for many, though it certainly isn’t without its challenges. Running a business is no easy task, and anyone who tells you that it’s a breeze and doesn’t require any effort on your part is almost certainly lying. That said, choosing a business idea that allows you to play to your strengths can help make it easier on yourself. Just make sure that your chosen path has enough demand for it to make a successful business out of it.

Read this next: How to Improve Your Startups’ Chances for Success

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