Using social media is a crucial part of any modern business’s marketing plan. There are so many great ways to communicate with customers and inspire new sales, but in this article, we’ll focus on just one of them: Twitter. Twitter is a popular and effective social media channel for your business to post content and communicate. That being said, managing a social media account can sometimes be challenging, so we’ve compiled some tips for you on using Twitter for your business in 2018.
Tweet About Promotions
Twitter only allows you to communicate 280 characters at a time. A great way to utilize this short and sweet concept is to follow along in theme with short and sweet tweets about flash sales or promotions for your followers. This is a great way to engage customers and direct them towards a sale. It also gives you the opportunity to see how many customers come directly mentioning your Twitter account’s promotion.
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Focus on Who You’re Following
While it is always good to use your social media channels to post information or interact with customers, it should not be all output. You should also interact on the platform and follow other accounts. Follow accounts that have related services or accounts of media influencers you respect.
Interact with People in Your Industry
Twitter is a great opportunity to build new relationships in the industry. When you follow and retweet related posts from other businesses and individuals, it increases your visibility in that industry and opens up new connections. You increase your chance of being followed. Also, make sure that you flaunt your sponsors, especially if those sponsors or “influencers” also have twitter feeds; after all, if your sponsor’s followers see your posts, it’s likely that audience will want more information about your brand or products.
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Tweet Regularly
It is important that once you commit to a social media channel and a new strategy, that you continue to use the platform through the planned campaign duration. Even if you don’t have customers interacting with your brand right away, you are investing in your business by building an online presence. Followers come as more content builds. It is important to schedule regular tweets and make time to interact with anyone who interacts with your posts.
Retweet and Use the Favorite Option
The favorite option is more likely to grab the attention of anyone scrolling through Twitter. Use this to show your business’s value or share comedic tweets that your customer base may align with and find funny. Additionally, retweeting helpful articles and links is a great way to provide your followers with content to read. You can use this tool to retweet major brand’s articles. This associated larger brands with your business bringing your business credibility.
Get Verified, and Cultivate a Personality
Some of the most widely-followed business accounts on twitter are popular because they posted tweets that earned them a distinctive reputation. One of the more notorious examples is Wendy’s, which has become famous (or infamous?) for their roasts on their competitors and even their customers. It’s definitely a risky move, but if you can create a unique personality for your twitter, you can unlock the key to success.
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In 2018, social media is essential for customer communication. It’s a free way for customers to get to know your business and for you to make yourself stand out from the competition. With a resource like this at your disposal, you should absolutely take advantage of it.