When you spend money for your business on something like marketing strategy development, you want the new tactics to yield good results. However, you need to know if the new strategy is working or if your exposure and audience just grew organically. There are several ways you could test your results to see if they came from the new strategy.
Use A/B Testing
If you want to make sure that your website is converting traffic and attracting the right demographic, you should use A/B testing. This is when you use two different forms of marketing to see which one the audience responds to best. A/B testing can also help you narrow down exactly what customers do and do not like to finely tune your marketing to be the best campaign it can be. This is often followed up with a survey to learn from those tested what they liked more. You could even use A/B tests to see which customer markets respond to a certain test more.
Research Your Customers
To know if your marketing strategy is working, you need to first know who your target audience is and how they think. With that information, you can tailor your strategy to their interests. For example, if your target audience is young children, your marketing would include details that children and parents appeal to, like colors or certain characters. Neuromarketing can help you identify how your customers feel about your strategy. Essentially, it helps you know how your customers think and is a good way to measure the strategy’s effectiveness.
Aside from how the customers react, you want to know what the customers are being led to figuring out what action they took afterward. Ideally, you want the marketing to lead to an increase in sales and exposure. The best way to do this is by analyzing the sales from a year ago, the previous month, and the previous week. However, you should not only look at how much the sales increased or decreased but also where did the increase come from. You want to look at that data and determine what you could do to amplify that new group and continue to grow.
Marketing can be one of the most effective ways to grow your business exposure, especially when your business is just starting. After you look at the return on investment of your new tactics, you will wonder why you did not do this earlier.
Need to revamp your marketing strategy? Schedule a call with us to get started!