Marketing is extremely important when it comes to building up a business and your customer base. Some businesses still use old and outdated marketing tactics that don’t work in today’s world. Because technology is evolving so quickly nowadays, it means marketers have to stay up to date on new ways to market to their audiences. In today’s article, we’re going to be breaking down 5 marketing strategies that will help grow young companies and startups and how they will grow them.
Reward Referrals
Word-of-mouth can be one of your greatest allies when starting a business. By offering rewards to people who refer your business to other people, it gives customers incentive to want to share your business. According to Referral Candy, this technique has been especially helpful for tech startups over the last decade such as Dropbox and Uber.
Email + Social = $
Marketers know that email marketing is a great way to access hot traffic already interested in your brand or company. By utilizing multiple platforms like YouTube, Facebook, Instagram, Twitter, and Snapchat, your business can add links in your posts that send traffic to your email sign-up form. This gets more customers on your list which will drive up revenue. Look at the way Airbnb showcases beautiful and attractive locations on Instagram. In order to make this strategy work, however, you need to make sure your landing pages are attractive and optimized for conversion.
Contests or Giveaways
Giveaways are great ways to boost engagement to your business. For example, a brand might choose a winner from a group of people who follow a three step action like comment, like, and share a post or something of that nature. Giveaways could also be for best comment, best video, or really anything. In the end, you’ll get far more back than the cost of the item or service you gave. While giveaways are a popular technique for startups, even mature brands can do them to capture new fans and brand ambassadors, as demonstrated by this case study by Femtrepreneur.
Provide Quality Content
With a lot of competition in business today, it’s really hard to stand out and be seen as an industry leader if you don’t have quality content. From articles and images to posts and videos, everything matter. All of the quality content you put out should appeal to your target audience and ultimately attract them to your business. For example, doTERRA has a large following on Pinterest, where they showcase infographics relevant to their products. Take a page from their book; if your content sucks or is improperly targeted, your audience won’t give you the time of day, if they see your brand at all.
Overall, these marketing tactics will tremendously help your business if done correctly.
Free Press Marketing, located in downtown Oxnard, CA offers a variety of business and marketing solutions to help businesses increase their presence both online and in the local community. From remote work spaces, meeting rooms, print and promo products, and digital marketing tools Free Press Marketing is a full service marketing agency and business community. Contact us today for a free consultation.