If you’re a small business owner, then you are most likely trying to save money on printed media such as door hangers, flyers, and swag. If you’re in the market for trying to reduce your printing costs, then the following tips may help. Whether it’s decreasing the initial print run size, shopping around to different vendors, or using Amazon’s print-on-demand service, these tips may help a budding copywriter save some time and money.
Decreasing Initial Print Runs
One way to reduce costs for print ads is, to begin with, a decreased amount of initial print copies. By not printing a large amount initially, you’ll be able to avoid spending as much right away, giving you a better grasp on handling your inventory. If you find a potential issue or error in the ads, you won’t have to spend as much on a reprint.
Choose the Right Vendor
A lot of print marketing shops will rob you blind. Just like anything else in life, you should try to get the best possible deal. It’s never a bad idea to contact your preferred vendor and get a quote. Make sure you only work with competent design professionals, as the industry is saturated with photoshop hobbyists who are trying to make it in the real world. Many of these fresh out of college, enthusiastic youngsters have limited experience, and probably don’t have the infrastructure to maintain enterprise-level print runs of ads or mailers.
Go Digital
Many industries rely strictly on print advertising because it’s the only way they’ve been able to reach their customers. More often, however, digital ads can reach more people for a fraction of the cost. This assumes, however, that your digital assets are being designed by expert designers with a background in the industry.
The Verdict
There are many ways to save on costs when it comes to printing marketing materials. Whether it is a limited initial run, shopping around to different vendors, or going digital, there are plenty of options to try and save some cash. And there are even more options on the rise to save even more in the future. At the end of the day, it comes down to preference and understanding the best way to reach your customers. The best marketing strategies typically focus on pursuing multiple channels. Working with an expert marketing and design team will help you maximize your ROI and drive sales.
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