Developing a successful business blog with a loyal following is no easy task. Not every published blog is a guaranteed success, and many blogs fold within a year. Here are some tips to help you bring your blog to life by publishing content your visitors will find worth reading.
Offer Content of Value to Your Customers
Your readers, not just you, should benefit in some way from visiting and reading your blog. Give your blog readers first knowledge of sales and specials to keep them coming back. You can also publish content that informs readers about industry secrets. Give them the inside scoop on how your business functions behind the scenes and curiosity will keep them coming back for more.
Respond to Customer Comments and Complaints
Although it can be easy to publish content on your blog and then forget about it until the next post is due, you can encourage customer engagement by responding directly to customer comments and complaints. Make sure you follow up with any client who praises your brand. Let them know that you appreciate their time and support. Claims can be a bit trickier. The key is to help the customer feel heard and develop a solution that will appease the client without sacrificing your business’ integrity. Avoid referring upset clients to a customer service phone number. On social media today, customers expect their complaints to be addressed right away, on whatever platform they decide to contact the company.
Moderate Your Business Blog to Prevent Trolling
Unfortunately, many people like to stir up controversy and hatred by posting inappropriate remarks on blogs or other social media. This trolling can take place on the most respectable of blogs, but once your readers know your website is a hotbed for that kind of behavior, they may seek other informational sources. Moderation can go a long way to prevent trolling.
Work With Social Media Experts
Many business owners do not have the time or expertise to run their blog or social media page. They have too many other responsibilities. If this is the case, consider working with a service that can help you establish a new domain and even help you manage your blog. Knowing how to delegate is a crucial business skill, and this is especially true in the digital age.
Running a business blog can be a challenge, but with the right approach, you can grow your customer base and launch a leading industry blog.
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