If you are an entrepreneur looking to grow your small business, then you are not alone. However, you do need to use the proven methods and tips to get you to the result you’re looking for. Whether it is more sales, more views, or more readers, you can enjoy a healthy business without all the hassles. So use these grassroots branding strategies below to bring your business to the next level.
Social Media
It almost goes without saying, but in a digitally-connected world, every business needs to take advantage of a direct line of communication to your audience. Beyond networking sites, social media also includes blog management. Making these strategies work to drive real results is a delicate art, but luckily you have professionals on your side who can optimize these tools for your business.
Swag
There is something to be said for the swag movement that is happening right now. With Instagram and Snapchat in full swing, entrepreneurs can build brands without traditional media companies getting in the way. All you need to do is design a logo, and partner with a company that can produce your swag. Swag can include tote bags, t-shirts, stickers, notebooks, and more. Then your fans are giving you free advertising just by walking around.
Community Events
If you are seen as a sponsor in your local community, you can grow a brand very quickly. This is the classic grassroots method: give back and develop a following organically over time. According to the SBA, “hosting an event is a great way to market your business during this festive time.” However, keep in mind that this technique might not be as fast as this next one:
Cold Calls
With the internet in full swing, it can be tempting to forget about the classic phone call. Sometimes, picking up your mobile and dialing a few customer numbers is still an effective way to stir up awareness and drum up leads.
Viral Videos
Videos are the way that the modern generation communicates with each other. If you are not making videos for your brand, you are missing an opportunity to grow at a grassroots level. After all, when someone loves content, they are more likely to share it with their friends and expose your brand to a new audience.
When it comes to branding and growing your business, it can seem overwhelming. Luckily, it doesn’t have to be. By genuinely using grassroots methods, you can avoid common pitfalls, waste less money, and get better growth for your company. Review the tactics above and select one or two you can start using today. That way your business can boost its sales now and into the future.
Free Press Marketing, located in downtown Oxnard, CA offers a variety of business and marketing solutions to help businesses increase their presence both online and in the local community. From remote work spaces, meeting rooms, print and promo products, and digital marketing tools Free Press Marketing is a full service marketing agency and business community. Contact us today for a free consultation. 805-491-1775