Many business owners have not really explored all the many applications postcards can be used for. Postcards are so much more than just a flat piece of cardstock with some words and an image. When you typically hear “postcard”, you think of sending friends and family a quick note, invitation, or hello from someplace cool. But postcards are more than just a way to keep in touch with friends and family. They’re an important marketing tool that can help you effectively communicate with your customers and increase your revenue!
Postcards are a sturdy, versatile tool for attracting new clients, promoting your products, services, and special offers, helping you keep in touch with your customers and reach new ones.
5 Unique Ways To Use Postcards
Appointment reminders: Postcards are great for businesses that require appointments. Doctors, massage therapists, and hair salons can give out or mail a postcard to their clients to remind them of their upcoming appointment, or to let them know that it’s time to schedule one.
Mini catalogs: Gone should be the days of mailing a huge, thick catalog. Not to mention the enormous cost. A postcard offers an easy and more cost-effective way to share your information at a fraction of the cost. Postcards with a QR code can drive traffic to your online store and catalog. This is super convenient for your customers and may increase your sales!
Mini Menus: Easily promote your latest specials, drink, and dessert menus. Add a QR code so customers can access a larger menu, leave a review, or receive a discount code for subscribing or becoming a Rewards Member. Restaurants with delivery and curbside pickup can easily slip this into a takeout bag!
Flyers: Traditional flyers are flimsy and easily damaged. Postcards are way more durable, and with many more options in paper stock, coatings, and other upgrades, are more attractive and will make a lasting impression. This makes postcards a better choice for promoting an event, a cause, or new products or services.
Political Campaigns: Running for a national, state, or local office? Postcards are a perfect way to communicate your message and gain support for your campaign. Use them for door-to-door canvassing, handouts at an event, or send out a mailing campaign so voters will keep you in mind on election day.
Postcards are not only a versatile media to use in communicating your message, but they also have a wide range of paper stocks, coatings, and mailing choices. Free Press Marketing offers an incredible variety of standard and premium options to show off your message or brand in style, along with full-service mailing options.
Popular Postcard Paper Stock Options
Our most popular stocks come in a wide range of sizes, finishes, and custom options.
- 14 pt
- 100lb gloss cover
- 18 pt
These premium options deliver an extra impact and brand recognition that will attract new business and stand out from your competition.
- Akuafoil – a full-color metallic shine
- Foil Worx – hot-stamped foil
- Pearl – a subtle shimmer
- Raised Spot UV
- Painted Edge
Increase your brand awareness and get your message out to more customers easily with Direct Mail or Every Door Direct Mail (EDDM) services. We offer a variety of options to match your budget, including targeted list generation.
EDDM – Postcards are delivered directly to customers’ mailboxes based on postal routes. We take care of the design, ordering, addressing, bundling, and delivery to the local USPS post office for distribution.
Direct Mail – You can send direct mail postcards to targeted areas and demographics, so your message gets in the hands of a more specific audience. Saturate local markets with a tailored message and call to action that people will remember.
As you can see, postcards aren’t just for short greetings or souvenirs from a vacation. Postcards can be a powerful marketing tool, with a variety of customizations, that can help you increase your brand awareness, drive traffic to your website or business, and increase your profits.
We’ve been working with local business owners and organizations since 2014. We have designed, ordered, and delivered thousands of printed materials to our clients. Contact us today, and let us manage your print marketing efforts so you can focus on managing your business!